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Y2S Insights

Ideas, perspectives, and intelligence on the shifts shaping consumers, markets, and the future of marketing.

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In Search of Normal

Weekly Newsletter​

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​AI in Marketing, Synthetic Data, Digital Twins, Marketing Simulations, and Brand Stigma

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The Corporate Research & Insights Summit 2026

Insight Platforms

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A discussion on how algorithms are reshaping discovery, decision-making, and the future of marketing

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When Algorithms Buy

MRxPros Deep Dive Discussion #40

 

A discussion on how algorithms are reshaping discovery, decision-making, and the future of marketing

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The Next Frontier In Insights

Podcast

 

Exploring AI in Marketing, Synthetic Data, Strategic Marketing, and brands operating in stigmatized industries

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Can You Trust AI for Brand Decisions? A Real-World Test from Strategy to Results

Content Marketing Institute

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Explore how AI-assisted research and targeted validation helped guide a real-world brand repositioning, balancing speed with rigor and confidence.

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